Buisness opportunity

This document can prove to be a major milestone with regards to the development of a marketing plan for the Electrolux Tumble dryers, a product of an American firm to be launched in the German market. This marketing plan intends to capture the German market with a full laid down disruptive marketing strategy. This marketing plan looks at the present market with all the existing market players in this field, and seeks to identify trends which will influence the market potential in the coming years.It looks at the position of the Electrolux brand in the German market, the strengths and weaknesses of the product under study – Tumble dryer. Moreover, these characteristics will be studied to know their influence on the customer and threats in the marketplace. The analysis of this plan identifies a number of probable target markets whose requirements very closely match by the advantages provided by the Electrolux tumble dryers. Finally the marketing plan will set penetration targets for the product and list down the main strategies that are needed to do so.This report lists down some major points that are needed to make a complete analysis of the American product for the German market. INTRODUCTION The Electrolux group was founded in the year 1910 as Elektromekaniska AB, and changed its name to Electrolux in 1919. The company was a holding company in 1928 and now is an independent company. The company has been highly successful in attracting the international customers, worldwide and has successfully gained a prominent market in the white goods industry.The concerned product – Electrolux is a mature product and reviewers acknowledge that it provides a decent amount of functionality that is needed by consumers. A PROPOSED MARKETING PLAN TEMPLATE A properly developed and executed marketing plan will outline the costs, sales, advertisements and promotional figures of the process of introducing Electrolux tumble dryers in the German market. These types of m arketing plans where disruptive marketing potential is being aimed at, it is better to help customers with less expensive and culturally adaptive products.The marketing plan starts with the thought process about the central business activities that will be involved in the marketing of the product. 1. Who are the potential customers and the targeted customers? 2. How will the company price the product after evaluating the buying potential of the buyer? 3. What are the possible channels, sales and methods that can be employed for the effective marketing of the Electrolux tumble dryers? 4. What is the time frame and plan to spend the marketing plans? A typical structure of a proposed marketing plan for the launch of the product in the German markets is represented below:A. Condition Analysis – In this part, the analysis of the targeted German market is done with references to the following issues. These issues may be related to the geographical image, present German market situa tion, competitive analysis of the different brands present in the German market, German customer or end user analysis, Electrolux tumble dryer product review and its distribution. Environment Analysis 1. German Demographic trends (age, gender, family size, family life cycle, income, occupation, education, religion, race, nationality) 2.German Economy and Financial trends 3. Technical Backdrops and Trends 4. Political Issues and Laws 5. German Communal Trends 6. Civilizing Trends within the societies 7. Material Supply Trends/Issues 8. Predictable impact of the Internet on the product marketing plan and Industry, both today and in the future Market Situation 1. German Market Situation 2. Size of total German market 3. Growth trend of total German market 4. Key elements that affect the German market scenario Competitive Situation 1. SWOT Analysis (strengths/weaknesses/opportunities/threats) 2.Listing down of key competitors and their market position with context to the German scenario 3. Evaluation of the size of the competitors and their revenue analysis 4. The German Market share of each of the key competitors 5. Sales trends of key competitors 6. Strong point of key competitors compared to the product or services. 7. Promotion strategies of key player and their likely impact on your product 8. Unique Selling Proposition of the product that can attract the customer 9. Competitors' likely response to your Advertising/Promotion program and your planned counter- measuresDistribution and Supply Situation 1. To organize an efficient distribution channel 2. significance of each distribution channel in terms of: – Percent of business sales – Development potential – Competitive status B. Goals and Objectives – The marketing plan also aims to define the goals of the company and devising the correct strategy. These include the following: 1. Financial objectives – under this, the following are to be considered: Gross sales, Cost of prod ucts, Gross margins, Net profit and ROI. 2.Marketing objectives – under this, the following are to be considered, sales revenue, total ales, and market share and distribution levels. This will also include a marketing timetable which lists all the marketing, advertising and promotional activities. CONCLUSION By choosing to invest in Germany, the investor would be able to be a pioneer in the international market that US is trying to establish. The investor would enjoy the benefits of low taxes, and easy penetration. The track record of the economic growth of Germany only shows that the company is worth investing in.There is a small risk of rental yields going down for the White goods market, this is because the country is improving on its international market and chances are, more and more people would come in the country. Comparing the risks and the benefits of investing in the German market, it is better to choose to invest than choosing not to. Reference List 1. Economist I ntelligence Unit. 2005. â€Å"Country Profile 2005: Germany †. The Economist Intelligence Unit Limited 2. Export Development United States 2006. â€Å"Exporting Globally : A Guide for White Goods Businesses †.

Book Review: Trashing the Planet by Dixy Lee Ray Essay

In Trashing the Planet, Dixy Lee Ray marshals the evidence of knowledge to perforate the fragile hot air balloons of the global warming, ozone reduction, and acid rain theorists. With scientific facts and sound philosophy she also demolished the nonsensical arguments behind the hysterical crusades against pesticides, alar, dioxin, PCBs, radon, asbestos, and nuclear power. Few of us have escaped the green propaganda onslaught unscathed; virtually everyone has been victimized with needless worries over alleged dangers lurking in the most common and benign substances in our homes, workplaces, and neighborhoods. Few of us have the academic background, the access to the scientific data, and the time to investigate the validity of the continuous outpouring of environmental doomsday scenarios. Ray covers a wide range of environmental topics, including acid rain, the greenhouse effect, ozone depletion, pesticides, etc. She attempts to use available scientific data to â€Å"clarify environmental issues, to separate facts from factoids, to unmask the doom-crying opponents of all progress, and to re-establish a sense of reason and balance with respect to the environment and modern technology.† (Merline, 14) In the course of this exercise, several interesting facts are presented, among them (Merline, 2001): The amount of ultraviolet radiation reaching the earth has decreased since 1974, contrary to what one would expect if the earth’s protective ozone layer (which filters out most of the sun’s ultraviolet rays) has been depleted from the use of chlorofluorocarbons.    Several known carcinogens, such as arsenic, cadmium, and chromium, are found naturally in human cells. As Ray argues, â€Å"it is the dose–the size or amount of exposure [to carcinogens]–that is important.† (Lee Ray, pg. 58) In addition, 11% of the radiation we are exposed to comes from our own bodies. A total of 82% of our exposure to radiation comes from natural sources, including radon, cosmic rays, elements in the earth, etc. The remaining 18% comes from man-made sources such as medical X-rays (11%), nuclear medicine (4%), consumer products (3%). All other sources, including nuclear power, account for less than 1% of our exposure to radiation. (Lee Ray, 1991)    Concerning radon gas, Ray notes that energy conservation as urged by the U.S. government will approximately double the number of cancer deaths due to exposure to radon gas, because â€Å"sealing up a home for the purpose of energy conservation inevitably leads to higher levels of indoor radon.† (Lee Ray, pg. 69) Yet despite this, no warnings have been issued about the dangers of this form of energy conservation. In fact, as Ray points out, â€Å"our government has actively promoted energy-efficient homes with everything from do-it-yourself literature to tax breaks for insulating your home.† (Lee Ray, pg. 78) Ray’s three assertions-that ozone would be produced in the lower atmosphere regardless of human activity, that it is produced by the interaction of sunlight and hydrocarbons, and that those hydrocarbons are largely produced by plants-are, respectively, a technical truth hiding a falsehood, a sloppily garbled half-truth, and a bit of these two mixed with an outright lie. Specifically, sea-level ozone is formed when sunlight splits nitrogen dioxide into nitric oxide and atomic oxygen. The atomic oxygen reacts with molecular oxygen to form ozone. Now it is technically true that, in nature, oxides of nitrogen are produced by certain bacteria, forest fires, and lightning, so that a small amount of sea-level ozone would indeed be produced in the absence of human activity. However, the main source of oxides of nitrogen in southern California is combustion: nitrogen combining with oxygen at high temperatures. So whether it’s from gas water, heaters and ovens, coal-fired power plants, or automobiles, most of the nitrogen dioxide in the air-and, thus, most of the sea-level ozone-is directly produced by human beings. (Lee Ray, 1991) As for Ray’s second claim, hydrocarbons contribute to increasing the level of ozone in smog by a very indirect route. Ozone in the lower atmosphere often reacts with water to form hydroxyl radicals. These hydroxyl radicals will either react with impurities in the air to break them down or react at night with nitrogen dioxide to form nitric acid, which is either washed out of the atmosphere by rain or broken down by sunlight the next day into hydroxyl radicals, nitric oxide, and atomic oxygen (Merline, 2001). In L.A. smog, the soupy mix of unburned and partially burned hydrocarbons reacts with hydroxyl radicals and oxygen to form organic peroxides. These, in turn, react with nitric oxide to form nitrogen dioxide. By generating even more nitrogen dioxide than was produced by combustion, these peroxides contribute more of the source material that sunlight will turn into ozone (Lee Ray, 1991). Thus, the ozone level goes up when hydrocarbons are added to the soup, but ozone is not created by a simple interaction between sunlight and hydrocarbons, as Dr. Ray asserted. As for Ray’s third claim-that hydrocarbons come from trees-here she was particularly devious. Her characterization of hydrocarbons as those wonderful things that you smell coming off pine trees is technically correct to the degree that the terpenes, which are indeed given off by trees, are a family of hydrocarbons. (One of these terpenes is pinene, which gives pine trees their pleasant smell; terpenes also react with oxygen and ozone to form a bluish haze in forested areas.) However, hydrocarbons comprise a huge family of compounds, encompassing everything from methane (natural gas) to such plastics as polyethylene, polypropylene, and polystyrene (Styrofoam) (Lee Ray, 1991). Just as the hydrocarbons in smog are not from Styrofoam, neither are they from trees; they are, in fact, unburned gasoline vapors-compounds such as ethane and ethylene. Moreover, pinene reacts with ozone to form pinol, which combines with water to form a hydrate that has a melting point higher than the boiling point of water. (Merline, 2001) As for my assertion to the thoughts developed by Dixy Ray that acid rain releases plant nutrients and is thus beneficial to forests, this is a sterling example of twisting the truth. The acidity of rain does, indeed, break down silicates and oxides, converting them to clay and sandy soils, and releasing ions of such beneficial metallic elements as sodium, potassium, magnesium, calcium, iron, and manganese in the process. However, when the rain is too acidic, it not only burns the leaves of trees but can also release aluminum ions, which are toxic to fish, into rivers and lakes. Much of the concern voiced by environmentalists stems from a belief that technological advances are fouling our nest. The author takes pains to point out that technology often improves our environment, making it safer and cleaner for humans to live in. One example is with food irradiation. Deemed harmless by several heath groups, including the World Health Organization, irradiation helps to eliminate microorganisms that can cause food spoilage. Despite the obvious benefits to consumers from low spoilage rates, many consumer groups have fought irradiation for health reasons. References Lee Ray, Dixy (with Lou Guzzo). 1991. Trashing the Planet: How Science Can Help Us Deal With Acid Rain, Depletion of the Ozone Layer, and Nuclear Waste (Among Other Things). Regnery Gateway. Retrieved on October 6, 2006. Merline, J.W. 2001. Trashing the planet. Consumers’ Research Magazine. Retrieved on October 6, 2006.

The approach to disclosure in the Companies Act 2006 is preoccupied Essay

The approach to disclosure in the Companies Act 2006 is preoccupied with one audience, shareholders - Essay Example The obvious way for companies to prove legitimacy to the wider class of stakeholders is through reporting requirements. Unfortunately, the Companies Act 2006, while recognizing the social contract between the company and stakeholders, does not make social and environmental reporting mandatory. A close reading of the relevant sections of the 2006 Act reveals that environmental and social reporting are entirely voluntary. It is therefore reasonable to conclude that the Companies Act 2006 has shifted momentum in favour of stakeholder theory to the principle of shareholder primacy. Clark and Knight argue that the disclosure requirements contained in the Companies Act 2006 appear to meet the needs of shareholder and while they may appear to meet the needs of stakeholders, the disclosure requirements are motivated by the market value of the corporation rather than expanding the concept of corporate social responsibility. In this regard, the disclosure requirements of the Companies Act 2006 speaks to informing the shareholders of the company rather than to all stakeholders. Essentially, companies, may if they wish, inform stakeholders of their social and environmental activities and policies, while they must inform shareholders of their financial activities and policies. This is symptomatic of the ambiguous approach taken by the Companies Act 2006 to stakeholder and shareholder primacy.

Act and rule utilitarianism Essay Example | Topics and Well Written Essays - 500 words

Act and rule utilitarianism - Essay Example When accounting for happiness, no individual or entity is given precedence over the other. The â€Å"Rule Utilitarianism† theory states that the acts of individuals will be judged as morally right or wrong with reference to the rules that are developed keeping in mind the principle (Rachels). Therefore, the principle is used to select a set of rules which then determine whether an action is right or wrong under a given situation. This theory has been criticized as attaching more significance to â€Å"rules† than they deserve. As opposed to this, â€Å"Act Utilitarianism† states that the principle is directly used to determine whether an action is right or wrong under a given situation without first applying that principle to select a set of rules (Rachels). Hence, this approach is referred to as â€Å"direct† utilitarianism, whereas the former is referred to as â€Å"indirect† utilitarianism. Furthermore, act utilitarianism is also referred to as the classic or original utilitarianism. For instance, in a society whereby killing someone i s prohibited by law, a rule utilitarian would argue that killing is morally incorrect because if the law is followed, everyone shall be free from the fear of being killed. Act utilitarians, on the other hand, would not accept legal considerations. This view would state that the killing is morally correct if it benefits most people in the society. Hence, it would be justified to kill a criminal, for example, as he/she would pose a threat to the society. The act utilitarianism approach propagates a hedonistic view of finding the best alternative course of action. The best action is therefore, one which produces the highest pleasure. However, rule utilitarianism counters this by claiming that actions that produce the highest utility for an individual may not be morally correct. For instance, human rights violation is not justified even if it results in net welfare for the

Client Letter-acc568 Assignment Example | Topics and Well Written Essays - 500 words

Client Letter-acc568 - Assignment Example Therefore, the amount of total tax paid for international transactions of corporations depends on the manner by which deductions and incomes are sourced in the countries where the transactions are taking place. However, I will try to break down the U.S source rules for incomes and deductions. As you know, the U.S government takes these matters seriously and I have every intention of addressing all your issues expertly (Yonah, 2007). According to Dykes, with regards to taxation of source income and deductions, the U.S government adopts a taxation methodology known as the worldwide approach. As indicated by the name, the approach involves taxing the income of the globalized corporation regardless of the source of income, whether the source of the income is foreign based or locally based in the U.S. Under this methodology, your company will face the tax burden that locally based companies are subject to (Dykes, 2011). Therefore, your company will have to allocate its global capital on economic factors rather than tax considerations. In retrospect, your company will promote global efficiency in connection to capital allocation. Unfortunately, the advice your friend gave you is misinformed, but do not despair because there are ways to reduce the amount of tax that your company is going to be liable to the IRS. As per your request, there are a few ways that your company can mitigate tax impact form the U.S with regards to income sourced from foreign nations One such method is keeping active income from foreign sources in offshore locations up to the time when your company wants to repatriate the income back to the U.S. Income arising from your foreign based branch/operations is only going to be taxed until it is repatriated via dividend distributions in your U.S based head offices. This is known as deferral tax. In addition, the U.S allows companies such as yours, a tax credit for

Flight to Mexico - General Aviation Essay Example | Topics and Well Written Essays - 750 words

Flight to Mexico - General Aviation - Essay Example The â€Å"pilot to be† must pass the FAA practice flight test. In addition, a private pilot must be able to speak, read and comprehend English. A medical examination for aviation is also vital and can only be administered by a medical official certified by the aviation department. It is critical that a private pilot has all the necessary documents. These documents consist of photo identification, a student pilot certificate with endorsements, a FAA Form 8710-1 Airman Certificate. Moreover, a private pilot needs to have a logbook with CFI endorsements along with along with an aircraft maintenance logbook. As a private pilot, tourist VISA is extremely essential along with FMM, which is a visitor permit that is provided by the airline. In addition, a customs declaration form is vital. Clearing immigration upon arrival is highly suggested for foreign pilots since clerks do check these documents. For further approval, the FMM permit gets stamped by the airport officials. As mentioned above, strict guidelines are placed in all aspects of transportation, which includes customs. Since Mexican customs deal with a lot of traveling and shipping options, they are strict in not permitting certain things to enter their soil. One of the main objectives of Mexican customs is to ensure the protection of their country. Hence, it is quite common for the Mexican government to reject goods that seems susipicious and is not labeled clearly. Everything must be cleared with US customs since both customers understand the gravity of security issues that emerged post September 11. Any monetary value over ten thousand dollars must be approved and declared with the customs. Mexico is a beautiful country that has the ability to spark excitement and awe amongst tourists. Mexico offers beautiful beaches along with historical cities that date all the way to Spanish colony. Mexico City itself offers many incentives such as great

Biological Science Essay Example | Topics and Well Written Essays - 1000 words

Biological Science - Essay Example In mitosis, all the daughter cells resemble the parent cell chromosomal number and configuration (diploid). 6. During meiosis, the daughter cells formed are genetically different; in mitosis, the daughter cells are genetically identical. 7. Meiosis causes gamete formation or reproductive cells; mitosis causes increased population of somatic cells and causes repair of worn out cells and replaces dead cells. The commoner cell division is mitosis because the number of somatic cells is far greater than the number of the reproductive cells. So, mitosis is the more frequent cell division. 2. Why is biodiversity so important Be detailed and discuss the various ramifications of losing our biodiversity. Biodiversity is the key to the survival of every species. The existence of a wide variety of species or other taxa of plants, animals, and microorganisms in a natural community is called biodiversity. The main importance of biodiversity is stability of ecosystem. It also provides huge amount of genetic material useful for humans. Biodiversity results in an interspecies relationships, such as, scavenging, commensalisms, proto-cooperation, symbiosis, etc. These interspecies relationships are caused by interaction between two species so that each can be benefited from it. Foodweb is an important part of ecosystem. More is number of species in an ecosystem, better will be the foodweb, which means scarcity of food can be prevented by biodiversity. Apart from this, it can attract tourists so that by ecotourism, the economic condition of the country can be improved. It can promote pharmaceutical research, and indirectly, it can protect our civilization. Loss of biodiversity affects the humans, animals, and nature. We know that quality of foodweb depends upon biodiversity, so biodiversity loss can decrease the food productivity causing prices of food to go up and even death in many cases. Chances of natural disasters also increase with loss in biodiversity. Biodiversity can keep a check on zoonotic diseases, so loss of it can increase health risks of humans from zoonotic diseases. Plant diversity is the source of economy for the country because it provides many products like, timber, fruits, wood fuels, etc. So damage in plant diversity can cause the downfall of economy. This might lead to labor problems too. Loss of biodiversity may lead to habitat destruction, which contributes to the extinction of the animals. Apart from these, geographically, the continuous loss of forests affects rainfall, hence can compromise the quality of water for household use. 3. Explain the following: biotic potential, carrying capacity, logistic vs. exponential growth. Biotic potential: Biotic potential is the maximum rate at which the population could increase. In ideal condition, the variables like maximum birth rate and minimum death rate are determinants of biotic potential. However, the biotic potential can be influenced by environmental resistances, such as, competition

Measurement of the Turbidity of Raw Water and Study the Effects of Lab Report

Measurement of the Turbidity of Raw Water and Study the Effects of Coagulation and Flocculation - Lab Report Example During coagulation, matter in suspension becomes unstable due to the effect of cationic particles. Aluminum salts, ferric and ferrous salts are useful for the process of coagulation. The salts include alum, FeCl3 and Fe2 (SO4) 3. The iron sulfate used is that with and without lime. Introduction of the salts in waste water results, in the formation of Ions (Hijnen & Gertjan 33). The positive ions present in water exist in hydrated states. Positive ions combine with hydroxyl ions leading to insoluble hydroxides. Insoluble complexes result when ions combine with carbonates and bicarbonates. Coagulation results when the insoluble hydroxides precipitate in water and are separable through filtration. Precipitation of colloids takes place in the presence or absence of lime. The level of solubility of aluminum plus ferric hydroxides depends on PH, which determines the charge of the complex (Bratby 40). When PH is low, absorption of the complexes on the colloidal surface occurs leading to coagulation. When Aluminum chloride and sulfate are in wastewater, they exist as ion, which form non-dissolving complexes. The negative colloid repels anions and attracts cautions. The attraction power between positive and negative colloids results to agglomeration of particles (Wang 6). The repelled anions cling to positive colloids forming agglomerates. AlCl3 has a relative power of one against positive colloids and a power of 1000 against negative colloids. Al2 (SO4)3 exhibits a power of 30 against positive colloids and above 1000 against negative colloids (Bratby 39). ThuyKhanh, Trinh. & Lim Seok Kang. "Response Surface Methodological Approach To Optimize The Coagulation–Flocculation Process In Drinking Water Treatment." Chemical Engineering Research And Design 89. (2011): 1126-1135. ScienceDirect. Web. 2 Feb.

Information systems of business Essay Example for Free

Information systems of business Essay A business have to manage lots of different information. All information systems have 2 big issues, one is the organisation who receive the information and the other is that appropriate members of staff gets the information. A number of policies have to be put in place concerning security of information, backups, health and safety, organisational policies, costs and increasing sophistication. Security of information can be an operational issue. It is all about maintaining the integrity and availability of organisational information and knowledge. Managers need to have the right information available at the right time to make good decisions. The reliance on technology to store information increases which means the risk posed by system failure and malicious attack from viruses also increases. IT security policy should take into account common risks to information the business relies upon. This policy should include secure login id for IT systems and controls that limit access to information. Backups are also an operational issue these are stores on separate hardware from the live versions of the information. Health and safety can be an operational issue. There are many regulations concerning health and safety. The Health Safety (Display Screen Equipment) Regulations 1992 this is the minimum requirements for work stations and includes the extent to which employers must ensure that workstations meet the requirements laid down in this schedules, the equipment, the environment and the interface between the computer and operator. Another is the management of health and safety at work regulations 1992 this is that every imployer shall provide his employees with comprehensible and relevant information.

Effect of Military Deployment on the Family

Effect of Military Deployment on the Family Jennifer Anderson The Struggles of Military Deployment and the Effects It Has on their Family As a society member, people have rights, freedoms, and responsibilities. The military protects the rights and freedoms of society. It is our duty to watch out for neighbors, community members, and friends that are going through a deployment. Thousands of soldiers are deployed overseas each year in the United States. Multiple deployments for extended periods of time can cause many challenges for military personnel and their families. Deployments are an emotional experience creating feelings of fear, anxiety, happiness, loneliness, and stress. This can have a tremendous impact on the whole family system. As the service members undergo hardships on the battlefield, family members struggle with their challenges at home. Deployment can cause a breakdown in the family system, a lack of natural support and mental health issues for military personnel and their loved ones. Deployments can create an emotional rollercoaster for all family members. All family members go through different phases of emotions at various times which can cause a breakdown in the family system. Blair Paley cowrote an article in the Clinical Child and Family Psychology Review about the impact of deployment on military families. The article looked at family systems and ecological viewpoints to understand how deployment can impact the whole families well-being. Paleys (2013) study found the following: More than half of all service members are married, and there are nearly two million children in military families. In deployment, families face many challenges, including extended separation, disruption in family routine and potentially compromised parenting related to traumatic expose and subsequent mental health problems. (p. 245) In a family, if stress is affecting one person it is likely this will affect the whole family. The strain on a parents relationship affects the childs relationship with one, or both parents. If a parent is traumatized during deployment, it is likely this will jeopardize the whole familys well-being. Deployments can place a significant strain on a marriage. Spouses might have feelings of loneliness, anger, or distrust. Having limited communication with their partner can make the separation even more straining. Each spouse might have different ways of dealing with the separation. After a deployment, spouses might distance themselves due to having to do everything themselves, and the member coming home might feel the need to be close trying to make up for the time they were gone. When the couple is dealing with their relationship, they might not see the distress placed on the children (Paley, Lester, Mogil, 2013, pp. 246). Furthermore, a functioning family system is important for the w ell-being of all members and having natural support can eliminate some of the challenges that cause the family system to breakdown. Military members and their family members who dont feel socially connected or have a lack of support can have low self-esteem and social identity problems causing an overall effect of their well-being. Natural social support for military members can come from spouses, unit leaders, friends, and neighbors. The outcome of military personnel having this support is better mental health, perceived mission readiness, and satisfaction with military life (Welsh, Olson, Perkins, Travis, Ormsby, 2015, pp. 70-71). Natural social support for spouses and children can come from schools, community members, or extend family members. If not provided with the quality community and school support, military spouses and children will face continued stress and anxiety which could lead to mental health problems in the future (Russo, Fallon, 2015, p. 414). In leaving for deployment, members of the armed forces face many hardships. Spouses must take on extra responsibilities and children must learn to deal with only having one parent at home. They might also have to deal with a parent not coming home. The whole family is forced to make significant sacrifices which can affect their mental health. It is estimated that 25 percent to 40 percent of returning service members experience symptoms that suggest a need for mental health treatment (Walsh, 2014, pp. 35). Standard conditions include Post Traumatic Stress Disorder, depression, substance abuse, and mild traumatic brain injury. Military members can focus on deployment mentally if they know their families are safe and healthy. A military spouse is just as likely to display higher levels of stress, depression, sleep issues and adjustment disorders (Leroux, Hye-Chung, Dabney, Wells, Kum, 2016, pp. 1269). Children are separated from one parent and might experience feelings of grief or loss . When a parent returns re-establishing a connection with a child may cause the child to exhibit challenging behaviors. For example, children might display anger toward deployed parent. Confusion as to why the parent is leaving and withdrawal due to the parent being gone for several months. Research has also found maternal mental health might affect the childrens mental health state (Walsh et al., 2014, pp. 36). In conclusion, before, during and after deployment can have an impact on military families. Dealing with family systems breaking down, lack of natural support and mental health issues can have an influence on the well-being of every family member. We live in a world of freedom, and we owe this freedom to the military. It is our responsibility as citizens to help our enlisted neighbors when they are in need. References Leroux, T. C., Hye-Chung, K., Dabney, A., Wells, R., and Kum, H. (2016). Military Deployments and Mental Health Utilization Among Spouses of Active Duty Service Members. Military Medicine, 181(10). Paley, B., Lester, P., and MogilC. (2013). Family system and ecological perspectives on the impact of deployment on military families. Clinical Child and Family Psychology Review, 16(3) :245-265. Russo, T. J., and Fallon, M.A. (2015). Coping with Stress: Supporting the Needs of Military Families ad Their children. Early childhood education journal, 43(5) :407-416. Walsh, T.B., Dayton, C.J., Erwin, M.S., Muzik, M., Busuito, A., and Rosenblum, K.L. (2014). Fathering after Military Deployment: Parenting Challenges and Goals of Fathers of Young children. Health and Social Work, 39(1):35-44. Welsh, J., Olson, J., Perkins, D., Travis, W., and Ormsby, L. (2015). The Role of Natural Support System in the Post-deployment Adjustments of Active Duty Military Personnel. American Journal of Community Psychology, 56(1/2) :69-78. doi:10.1007/s10464-015-9726-y